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WR: Changing how we look at men

The Worldwide Roar is a mental health and human rights campaign. Through the simple but meaningful act of getting naked, sportsmen everywhere are able to demonstrate their commitment to LGBT rights, gender equality, better male mental health and combatting structural racism.

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Join the Book Club

Our incredible range of five art nude coffee table books follows our journey to becoming the Worldwide Roar. Join us on that journey through a thousand images across five beautifully produced large format books as a member of our Book Club.


We are the Worldwide Roar. For ten years, we were better known as the Warwick Rowers. We operate as a non-profit organisation and we rely on your support to help us share a message of hope, empowerment and freedom with those who need it most. 

We continue to raise funds for Sport Allies, the registered charity that empowers young people to get the most out of sport and life, regardless of their sexuality, gender identity, race or physical ability.   

And now, with growing participation by athletes from different sports and countries around the world, we are also funding ground-breaking new research by universities in the UK and Canada into how healthier versions of masculinity can make the world a better place. 

Imagine a world where we are all free to be ourselves, and nobody gets the unearned right by birth to tell others how to live – whether it’s because of their wealth, their sex, their sexuality, their race or their gender identity.  That’s what we are fighting for.  Help us to make it happen! 

As a non-profit organisation that operates independently of corporate sponsors, we rely entirely on your support to keep going.  We’re dedicated to creating the content you love, and to taking men on a journey that makes them part of the change we all want to see.  And of course, we want everyone involved to have fun!   

Put our award-winning calendar on your wall or enjoy the whole WR experience with added images, video!  Either way, we’ll be with you all year to make every month amazing! 

The Worldwide Roar is a mental health and human rights campaign.  Through the simple but meaningful act of getting naked, sportsmen everywhere are able to demonstrate their commitment to LGBT rights, gender equality, better male mental health and combatting structural racism.

The Worldwide Roar is a mental health and human rights campaign.  Through the simple but…

Athletes for Action: Masculinity, Allyship and Sport

WR Study by Leeds Beckett University and the University of Calgary

With your support, we have been able to fund Athletes for Action, a ground-breaking international research study by Leeds Beckett University (UK) and the University of Calgary (Canada). We are confident that the study, which explores the personal and social impact of our work, will attract ever greater numbers of athletes to our global campaign for healthier masculinity.

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WR: From the Warwick Rowers to the Worldwide Roar

How we have evolved over our twelve year history

We began life as the Warwick Rowers naked calendar at one sports club in England in 2009. Now, as the Worldwide Roar, we invite sportsmen from different sports and diverse lived experiences to join us in our campaign for healthier versions of masculinity. We’ve come a long way since our first calendar, but we will always be WR!

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The Worldwide Roar – Why we do it.

The Worldwide Roar – Why we do it.

Frequently asked questions

    What is the Worldwide Roar?

    The Worldwide Roar is a mental health project with a human rights message. Drawing on ten years of learning as the Warwick Rowers calendar project, the Roar campaigns for healthier masculinities, raises funds for charity and supports men to become active partners in creating a more inclusive world that combats structural racism, promotes LGBTQ+ rights and gender equality, and seeks to empower men to become part of the solution in a world that is trying to recover from hegemonic masculinity.

    The Roar is intended to open a global, mindful conversation with everyone affected by male mental health and the impact of hegemonic masculinity.

    Why the nudity?

    We have always sought to highlight and confront patriarchal privilege and how that manifests within our culture.  Consistently over more than a decade, we have seen how the nudity in our project enables men to share new experiences, embrace new perspectives and show their commitment to their goals.

    We need alternative perspectives on the human body to those of porn and the commercial objectification of advertising and magazines. We particularly need to see the male body presented in a way that is not an assertion of power but a demonstration of solidarity with the many people who have been disadvantaged by patriarchal, heteronormative male culture.

    Over time, we have come to see the male nudity in our project as an opportunity for a male mass participation project with positive, constructive social significance. It remains transgressive to show male genitalia, particularly outside contexts where the visibility of the penis is used to assert male dominance. We need to demystify and democratize masculinity – who gets to define it and who gets to own it.

    Is this a student project or a professional enterprise?

    What started as a small volunteer project has grown into a flourishing social enterprise where experienced professionals, paid interns and unpaid volunteers work together in a relationship that combines volunteering, mentoring and work experience. It is a cross-generational gay/straight alliance of which we are all very proud!


    Why the name change to Worldwide Roar?

    Our project promotes gender equality, LGBT rights, better male mental health and the need to address structural racism. We understood that this message of inclusion couldn’t be told by one club or group of men alone.

    We are proud of our history as the Warwick Rowers, and we now want to share that history and the incredible experiences it has given us.

    We want sportsmen everywhere to feel that they can truly own the future of WR as it continues its evolution into a global campaign for change.


    Where does the money go?

    As well as delivering a campaigning message of inclusion, the WR project has raised over £250,000 for good causes.

    We operate as a non-profit organisation with very few staff or overheads.  Contributors appear in our content as unpaid volunteers, we do not maintain premises and paid support is compensated at rates considered reasonable in the non-profit sector.

    In particular, we have provided almost all funding for over five years for Sport Allies, a registered charity that seeks out the inspirational stories of athletes, clubs and projects already out there making a difference in sport.

    Your support has now allowed us to begin funding an international academic research programme into better male mental health and its impact on society by Leeds Beckett University in England and the University of Calgary in Canada.

    Why the Worldwide Roar?

    We have kept the initials WR from our original name, because our ten years as the Warwick Rowers are in our DNA.  We are proud of what we  achieved as a project in that time, and we look forward to living up to our new name as a global voice for healthier masculinities.


    Why isn’t there more diversity in the images?

    Diversity and the celebration of difference is where we began.  Our original focus was on how the culture of sport can exclude people on the grounds of their gender or sexuality.

    More recently, we have gained a deeper understanding of the extent to which the hegemonic masculinity we seek to challenge is at the root of structural racism.

    As the Worldwide Roar we offer a platform for men to participate regardless of ethnicity, age, birth gender, sexuality, or physical ability. So if you are an athlete who identifies as male, be part of the change you want to see!

    We are keen to increase the visibility within our project of people who are BIPOC, trans or play parasports.

    To find out more, go to squadwr.org – we are ready to stand by you and beside you!


    Will you still be focused on rowing/rowers?

    WR is open to all sports and participants. Rowing remains a key part of our DNA, and we have been grateful to British Rowing and the many clubs and individuals in the world of rowing who have supported us over the last decade. Rowing was the first sport to embrace our project, and it will always be an important part of the project.


    Why Purple and Silver?

    We originally chose purple as a colour identified with challenging homophobia. As a mix of blue and pink, we now embrace it as a reflection of the need to create healthier relationships with masculinity, with our birth genders and with our gender identities.

    We were also inspired by Alice Walker’s seminal novel, The Color Purple. As one character says, “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it.” In the same way, we want men to be mindful of their relationship with their masculinity, and we want everyone to stop and feel the joy that this project and its message bring to both our participants and our supporters.

    Silver has a specific meaning within the context of our aim to promote healthier masculinity and greater gender equality. Some consider that silver restores equilibrium and stability to both feminine power and spiritual energy.

    I’d like to take part, what’s the best way to get in contact?

    If you are an athlete and identify as male, we want to hear from you! Click here to learn more.


Our Partners

With the help of our partners and supporters in the arts, media, academia, human rights and sport, we plan to build on a decade of global success.