Sport Allies is the small charity (registration number 1169945) that we set up in 2014 and have been funding ever since from sales of WR products.  It is dedicated to making sport more inclusive.  The charity funded research that shows how sport can improve everyone’s life chances and quality of life, yet many of us feel excluded from participating in sport on grounds of gender, sexuality, heritage or economic disadvantage.  

The charity was delighted to get an anonymous donation of £5000 last week – and then a message from Joe Lycett this morning that this was actually from him!  For anyone who missed the story, Joe is a famous UK comedian and TV personality.  He challenged David Beckham international soccer star and long-time ally of the LGBTQI+ community to quit his highly paid role as brand ambassador for the Qatar World Cup, due to the regime’s ongoing homophobia, and homophobic treatment of their LGBTQI+ World Cup guests.  

Angus Malcolm, founder and chair of Sport Allies, commented: 

“Joe’s intervention in the debate over the World Cup has been truly inspired.  It shows how effectively we can make our voices heard if we are willing to step up.  We were happily watching with admiration from the sidelines, and were gobsmacked to find out that the funds had not been shredded and half of them were in fact in our bank account!  We are deeply humbled that Joe has made us a part of such an incredible story, alongside our compatriots at Stonewall.  He is an example to us all.” 

Sport Allies uses film to bring simple but vital messaging to a global audience. Based on the research report we commissioned on the problem of homophobia in sport (available for download and sharing at the Sport Allies website), the charity created film-making partnerships that would share this learning through short films, made freely available to everyone. These films highlight concrete examples of people and projects who show leadership in making sport more inclusive.   

Sport Allies are currently working on two new films that will build on a legacy that began back in 2009 (a year before the FIFA deal with Qatar) with the WR calendar.  It shows that our calendar’s mission to challenge homophobia in sport is still relevant today, as part of a wider mission to make sport an exemplar in promoting human rights and healthier masculinities.  To find out more about our aims and objectives, please visit 

Joe Lycett prepares to shred!

Here are some facts about Sport Allies: 

As well as the £5000 donation from Joe Lycett, Sport Allies has also received over £5000 from nearly 500 donations to enter a Worldwide Roar exhibition, Seeing Men.  Curated by acclaimed international artist and former Head of Culture for the London 2012 Games, Keith Khan, this virtual exhibition can be visited from anywhere in the world.   

Not everyone has £5000 to give away, but the charity needs everyone’s support! And here is how we’ve made this fun for you… They receive ALL proceeds from entry donations to the Seeing Men exhibition here:  Enjoy! 

Visit our charity partner Sport Allies here

Angus Malcolm recently responded to questions from the Thomson Reuters Foundation regarding the Qatar World Cup: 

Why is the LGBTQ+ community so angry about the World Cup being held in Qatar? 

Because it is such a stark example of how money is more important than human rights – and not just LGBTQ+ rights.  This project raises concerns about racism, misogyny and modern slavery.   

For LGBTQ+ players and supporters, and their many allies within the sector, FIFA is showing the opposite of the leadership role we believe sport must fulfil.  Sepp Blattr’s comments typify a ‘not our problem’ attitude that simply does not cut it anymore.  

What is Sport Allies’ opinion about LGBTQ+ rights in Qatar? 

We have to consider LGBTQI rights globally.  Many countries and cultures are in different places regarding gender and sexuality.  Wherever Qatar sits on the spectrum in this context, they have attracted the spotlight by seeking and winning the right to host a major global event.  On that basis, they have no right to complain that they are being criticised for their rights record now.  They must reflect that they have been included in a global conversation at their own request.   

I hope that one day they as a country will look back on the World Cup as the moment when real progress towards freedom began for their LGBTQI community and for the wider population.  Only time will tell. The rest of us must consider human rights issues when making decisions about the hosting of global events – as a human rights promotion charity, we believe that most situations can be learning opportunities.  

What should footballers/football teams competing in the World Cup do in terms of showing their opinion/disapproval of queer rights in Qatar? 

We strongly supported silent visual disruption such as the armbands for captains and other peaceful gestures.  Our funding project the Worldwide Roar has been doing this for fourteen years.  WR asks male athletes to embrace public nudity as part of an experiment to change perceptions of sporting culture and highlight the difference in how our society looks at men’s and women’s bodies. We can be creative and impactful by being resourceful, just as Joe Lycett has been? 

Should they be going full stop? Does Sport Allies support a boycott – as many LGBTQ+ football fans groups do – of the World Cup? 

If there are going to be any people in the room, I think it’s probably better to be there with them, making yourself heard.   

It’s also unfair on the players and the many support workers who might only have one opportunity to take part in a World Cup.  The problem is FIFA’s decision, and the corrupt, dysfunctional culture that produced this outcome.  Only FIFA and its most deeply implicated enablers should suffer the consequences. 

And, overall, will the spotlight on queer rights in Qatar over the duration of the championships actually change anything – both in Qatar and the Middle East more broadly? 

Change starts with seeing the problem.  This is a chance to raise the bar for sport and hold its feet to the fire.  It is a bang up-to-date, 2022 textbook example of what happens when sport fails to play a leadership role in society.  The players and supporters who have put their faith in this culture have been badly let down.   

At Sport Allies and our fundraising project, Worldwide Roar, we have been proving for years that sport can do better!  Sport can lead change and it can reward its supporters by ensuring they get the support they deserve in return.  

Hopefully, both locally and globally, this World Cup will offer a platform that gives people a glimpse of life beyond their own cultures – both those of us who are complacent about our rights and those of us who have not yet dared to believe it can get better. 

Qatar – ‘..a bang up-to-date, 2022 textbook example of what happens when sport fails to play a leadership role in society.’ Angus Malcolm, Chair of Sport Allies

Post-Covid partying promises to shape the 2020s. But can the next ten years live up to the social radicalism at the heart of the OG party decade?

High-spirited irreverence for everything that preceded the Roaring Twenties liberated many people, particularly women, to pursue previously unthinkable lifestyles and life choices.

If we truly want to live up the original in this prospective Roaring Twenties reboot, two things are already clear: we must celebrate powerful new roles for women, and the Flappers must be men.

At the beginning of the twentieth century, women were in the early stages of a revolutionary struggle for personal freedom and social justice.  They wanted to vote, to take control of their lives, and to break free from the many restraints of ‘traditional’ womanhood.

These oppressive restrictions – right down to suffocating whalebone corsets and endless layers of clothing designed to contort and constrict women’s bodies – reflected rigid prescriptions for acceptable ‘femininity’ that severely limited women’s ability to function in the home, in the workplace, in the bedroom, in society and in law.

Then came the Great War and the Spanish Flu.  Alongside chaos, destruction and death, the first truly industrialised conflict delivered an earth-shattering indictment of patriarchal power and a global pandemic cast a pall over civilian populations everywhere.  The rigid, blinkered paternalism of the Victorian age gave way to doubt, reflection and debate on what the future should be, leading to the profound social change of the 1920s.   

No vision of the ‘Roaring Twenties’ would be complete without the Flappers, young women who wore short skirts (knee height was scandalously short at the time), bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behaviour.  

Defying expectations of demure modesty with energy and exuberance, Flappers embraced a lifestyle viewed by many at the time as outrageous, immoral or downright dangerous. Now considered the first generation of independent Western women, they pushed barriers in economic, political and sexual freedom for women. 

Flappers wanted to change society’s view of women by asserting their right and their ability to be as free as the men.  They did things men did, to show they could do anything a man could do. 

C45KDP Women’s fashion from 1910. Image shot 1910. Exact date unknown.

Incredibly, despite a century of struggle and progress, the emancipation of women is still far from complete.  Nevertheless, women’s lives and life chances have changed beyond recognition, and generally for the better.   

Men, by contrast, have responded quite differently to our long-running search for healthier self-expression within fairer social structures.  Instead of recognising the need for a fundamental masculinity rebrand, they have offered only reluctant concessions to the feminist revolution.  They push a pram here, wash a dish there, and bite their tongue from time to time if they remember.  Mainly, however, (straight) men have seen little reason to question the status quo. This is disappointing but not surprising, since they were the main beneficiaries of the old regime.  It helps explain why, a century after women saw the need to break out of jail, most men are still working in the prison system, locked up inside the toxic masculine equivalent of the oppressive femininity that the Flappers so marvellously rejected.   

Whatever they might think, this faith in the Victorian values of hegemonic patriarchy has not served men well.  Far from it.  All the evidence and data have for some time painted a picture of men who feel increasingly lost and irrelevant in a world that, for reasons they do not quite understand, has failed to keep the promises that were made to them as boys.  Dying regimes cling to past glories at their peril, and so it is with men.  A century of opportunity for progress towards healthier masculinity has been frittered away.  Like the once mighty factories of a bygone industrial age, men (especially straight white ones) have found they are no longer fit for purpose in a world that has inexorably changed.  The speed of change is not slowing down, either.  From #metoo to #blacklivesmatter to the explosion of diversity in gender and sexuality, patriarchal privilege and structural inequality are being called to account as never before.  

On-screen flappers: Dorothy Sebastian, Joan Crawford, Anita Page, on-set of the Silent Film “Our Dancing Daughters”, 1928

This time around, one hundred years after the roar of the exuberant Flappers first echoed throughout the Western world, it is men who must find the answers.  So far, all those answers have been riffs on one theme: men must escape the constraints of ‘traditional’ masculinity to have any hope of leading full and meaningful lives.   

It may be tempting for those of us who intersect with being female, queer or BIPOC to look on with glee as the big boss men who knocked us around now struggle to stay off the ropes.  It’s a temptation we must resist.   Instead, we should recognise that persuading men to ditch the outdated masculinity of the Victorian era will finally, fully unshackle us all.   

That is why the Worldwide Roar has been developed over more than a decade to be part of a process of truth and reconciliation.  Addressing a century of patriarchal prevarication, obfuscation and refusal to face reality, the Worldwide Roar offers men the platform and the support to take a stand, make amends and become part of the change the whole world needs to see.  All while having a whole lot of fun, just as the OG Flappers did. 

The Flappers of the 1920s expressed their freedom by ditching their corsets, cutting their hair, and wearing short dresses.  One hundred years later, the men of the Roar do it by confronting their privilege and ditching their armour of invulnerability.  Liberated from the physical and emotional constraints of traditional masculinity, they stand naked in front of the world, ready to be reborn as equals in a diverse, engaging and inclusive future. 

Which brings us to the party!  Freed from the prison guard uniform of patriarchal power, the men of the Roar can attend the shindig of the century as fellow guests.  It falls to the rest of us to greet them warmly, maybe show them a few moves we’ve learned on the outside, and then enjoy a long overdue moment as these 21st century Flappers finally get on down. 

Kitty Brunell working on her Singer Junior, Monte Carlo Rally, 1928. Artist: Bill Brunell

Our project was built on creating and promoting disruptive perspectives on the male body.  As we have explored how to manage the legacy of a small student calendar that stumbled into the hearts of many around the world, we have taken inspiration from the late 19th century revival of the ancient Greek games. With a limited budget, our contemporary version will, initially at least, revolve around filming sport on a relatively small scale in multiple locations but it will very much have something in common with the modern Olympiad.

Just as Baron de Coubertin and his followers sought to do in the 1890s, Worldwide Roar will aim to put sport at the heart of addressing a range of contemporary issues. But we will face the very different needs and values of the twenty-first century by embracing a core principle of the original Greek games that would have been unacceptable to the Victorians: the social value of male nudity. 

With the help of academics and training experts, we are perpetuating the Warwick Rowers journey as a personal growth and social advocacy opportunity for male athletes. Our journey will empower sportsmen to become change agents through exploring their relationship with their bodies, masculinity, vulnerability and power.  Our experience shows that a combination of individual and team-based nudity liberates men to become more conscious of their gender and sexuality, along with the key role these play in their life chances, life experience and social impact. 

We have already shown that men can confront and overcome the unwritten rules about masculinity that have restricted their lives as well as the lives of the many people around them.   Now we need to take that proof to the world.

This is about men confronting their physicality, exploring how it has affected their relationship with masculinity and seeing clearly how the resulting sense of power and invulnerability has impacted on their mental health and on the mental health and life experience of others.   

While WR will curate content, evaluation is being carried out through an independent academic study conducted by researchers at Leeds Beckett University in the United Kingdom and the University of Calgary in Canada. The study will share its findings through peer-reviewed journals and academic publishing. You can read more about the research study and how it will evaluate WR here

WR will 🐣 support long-term development 🐣 through online and real-world spaces that offer participants continuing support to become and remain effective change agents. 

Registered charity partner Sport Allies will also produce media content through a partnership with London Film School and SKY Sports. 

As we enter our second decade, we have a clearer idea of what we’re doing and how we are going to get there.   It’s going to be a fun ride, so don’t miss out!


In a recent post about our new website, I identified a parallel between the work we’ve been doing to develop our project and  the work that needs to be done on masculinity itself. Masculinity needs a reboot, with fresh inputs from more diverse voices. 

All of us at WR are committed to engaging men in that transformation, encouraging them to collaborate across sexualities, ethnicities, religious and political beliefs to share different perspectives on becoming better men. 

We are here to support men to build healthier masculinities for themselves, and to understand that their work today will help to build a better home for all among the generations to come. 

From Warwick Rowers to a global campaign

When we started the Warwick Rowers calendar back in 2009, there was no blueprint, no grand design, no five-year plan – just an LGBT hobby photographer (me) who had noticed a growing number of amateur naked calendars, and a university rowing club that needed to raise some funds. 

With one group of boys from one boat club at one university, we were able to create a campaigning calendar that grew organically from those humble beginnings into the world’s leading straight ally campaign.   Our message drew the attention of senior politicians and national sporting bodies, as well as internationally-recognised celebrities like Sir Elton John, Sir Ian McKellen, Stephen Fry, Kylie Minogue, Boy George, George Takai, Derren Brown and many, many more.

From our WR 2010 Calendar

By the time of our tenth anniversary edition, our calendar featured the world’s fastest rower (New Zealand’s Robbie Manson) and had established and funded Sport Allies, a registered charity that works with media partners that include London Film School and SKY Sports to make sport a home for everyone.  We were also well on our way to completing the five book cycle that brought frontal nudity to WR and helped us to define our own rules as a project. 

Now, as the Worldwide Roar, we DO have a blueprint and a long-term plan.  With the support of academics at Leeds Beckett University in the UK and University of Calgary in Canada, our own team of creatives and operatives and our thousands of individual funders around the world, Worldwide Roar is growing into an academically-guided experiment in social activism, personal development and mass participation art based in sport.  

WR will lead university and amateur sportsmen on a journey that will support them to explore their relationship with their masculinity and how that relates to their self-esteem, their personal relationships and their ability to effect change in the world around them.

It’s a much-needed make-over that we’ve all been waiting for.


Welcome to our new website! We’ve finally gone live after months of planning and countless zoom meetings throughout various lockdowns across the European countries where the WR team is based.  It’s been a challenge, but here we are! 

We hope you will love the new look and interface.  As I promised when I wrote to supporters earlier this year, we are doing everything we can to make supporting WR as easy and enjoyable as possible.   

The move to the new site has been a massive undertaking for us and for our new web development partners at Appeal Digital in Bristol, England.  I am deeply grateful to everyone involved for keeping the show on the road, especially during such a difficult time.  Special thanks must go to Luke and his team at Appeal, and to Paddy, Holly, Ann, Lucas, Amir and Nickie at WR. 

Most of the work has gone into the parts you cannot see, like moving tens of thousands of accounts with digital purchase histories dating back over a decade.  There will almost certainly be a few teething problems over the next couple of weeks and we will very much welcome your feedback to sort them out as quickly as possible.   

Building a Healthier Masculinity – WR Open Shoot – London 2019

From dust, noise and chaos, something new and inspiring can arise.

Working on the website with the team has reminded me that building sites are always a bit messy and disruptive, but that disruption is also how we create change.  From dust, noise and chaos, something new and inspiring can arise.  

It’s not just the WR website that needed a makeover this year.  Masculinity itself must now become a building site.  

The structures of hegemonic masculinity and patriarchal privilege are racist, misogynist, homophobic, restrictive and repressive.  They are a health and safety threat to everyone.  They must be renovated, updated and remodelled into new structures that everyone can live in, live with and enjoy.   

If we peer through the noise and dust of today, we can see that building work has started and the transformation is underway. We can see the beginnings of something new, more open and inspiring in the progress being made by women as well as BIPOC and LGBT communities.   

With your support, I believe WR can play a significant role in that process of transformation and renewal, not least by changing how we look at men. There’s still a long way to go, but we have a big vision for our future.  Over the coming weeks and months, I want to share that vision with you.